Pankratova A.A. Models of making a decision about a television debates winner

Full text in Russian: Панкратова А.А. Модели принятия решения о победителе в телевизионных дебатах
Lomonosov Moscow State University, Moscow, Russia

About author
Suggested citation

Two factors determine making a decision about televised debates winner: a viewer’s position on the issue debated and a viewer’s attitude to debates participants. The empirical study (N = 120) shows that the decision about a winner is made easier if there is cognitive coherence between a viewer’s position on the issue debated and a viewer’s attitude the speakers (a viewer both shares position of one the speakers and has a great liking for him/her). Cognitive coherence is reached in one of the following ways: the position on the issue debated changes the attitude to the speakers or the attitude to the speakers changes the position on the issue debated. If the decision is made in a situation of conflict (a viewer shares position of one the speakers but has a great liking for another one), a barrier of dissent from opinion is overcome easier than a barrier of antipathy for a speaker. The speaker whom a viewer likes best is higher evaluated for positivity criterion (a good man, a man of good morals). The debates winner unlike the debates looser has higher scores for brightness (he or she speaks emotionally, shows a good sense of humor).

Keywords: discussion, debate, winner, decision making, field theory, K.Lewin, theories of cognitive consistency



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Received 10 June 2012. Date of publication: 23 December 2012.

About author

Pankratova Alina A. Ph.D., Junior Research Associate, Faculty of Psychology, Lomonosov Moscow State University, ul. Mokhovaya, 11, str. 9, 125009 Moscow, Russia.
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Suggested citation

Pankratova A.A. Models of making a decision about a television debates winner. Psikhologicheskie Issledovaniya, 2012, Vol. 5, No. 26, p. 6. (in Russian, abstr. in English).

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