Psikhologicheskie Issledovaniya • ISSN 2075-7999
peer-reviewed • open access journal


Talanova N.N. Preschoolers’ understanding of television advertising and social interactions

Full text in Russian: Таланова Н.Н. Понимание дошкольниками телевизионной рекламы и социальных взаимодействий
Institute of Psychology, Russian Academy of Sciences, Moscow, Russia

About author
Suggested citation

The results of the study of understanding of television advertising in children aged 3-6 as well as understanding narratives as examples of children social interaction (child-child, child - close adult and child - adult stranger) are presented. Understanding of advertising and social interactions was compared with development of mental models. The close relationship between understanding of advertising and understanding of narratives that reflect social interactions is shown. The degree of understanding of social influences (advertising) and social interactions (narratives) corresponds to different levels of mental models development in preschool children.

Keywords: cognitive psychology, preschooler, understanding, mental model, mental structures, social interaction, advertising, narrative, narrative approach


The study was supported by the Russian Foundation for Basic Research, project 11-06-00013.

Cyrillic letters are transliterated according to BSI standards.

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Received 25 April 2011. Date of publication: 22 August 2011.

About author

Talanova Nataliya N. Ph.D. Student, Department of Developmental Psychology, Institute of Psychology, Russian Academy of Sciences, ul. Yaroslavskaya, 13, 129366 Moscow, Russia.
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Suggested citation

Talanova N.N. Preschoolers’ understanding of television advertising and social interactions. Psikhologicheskie Issledovaniya, 2011, No. 4(18), p. 9. 0421100116/0044. (in Russian, abstr. in English)

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